Ford Atlas Concept Highlights Pickup Functionality at Detroit Auto Show
Ford's Atlas Concept showed the vision the company has for future pickup trucks. Most interesting were the features to help make the truck more useable on the job site , including a 360 degree point-of-view camera that aids driving in tight areas and multiple tie down points. A new EcoBoost Powertrain with start-stop technology enhances fuel, economy, also bolstered by a front air dam to improve high-speed airflow.
The truck will likely go to showrooms as a 2015 model, although the company would not confirm.